At its core, content marketing helps marketers start a conversation. By identifying your customer and telling a story, you can connect authentically, ignite conversation and make real change. But most importantly, content marketing can deliver results. We bring the best resources to your business. Together, we plan. We create. We deploy. We measure.
We optimize.
1. WE START HERE
We start by getting to know you and your company. We look at your competition and help you develop a unique voice that differentiates and resonates with your target audience and existing clients.
- In-depth discovery and competitive analysis
- Target audience profiling, personas and customer journey development
- Messaging, platform development and brand voice
- Brand boards, boiler plate and personality guidelines
- Cohesive website and collateral content
2. NEXT, WE BUILD RELATIONSHIPS
Because content marketing is a continuous journey, we develop a relationship with you to create and deliver content that is important to your audiences. Content that attracts, engages, resonates and converts.
- Content marketing roadmap development and content creation
- Automated email workflows and flywheel/marketing funnel development
- Lead scoring, engagement planning and remarketing strategy
- Methodologies for delivering acquisition, conversion and win-back prospects to the sales team
- Sales enablement tools and resources designed to help sales teams turn prospected leads into potential clients
- Analytics and reporting
3. WE CREATE COMMUNITY
Because we believe in the power of community and connection, the significance of word of mouth, and the importance of influencers, we focus on producing content that appeals to specific audiences and helps brands realize their full potential.
- Fresh, actionable engagement plans and content
- Additional ideas for up-sale and cross-sale opportunities
- Retention and loyalty-based strategy
- Post campaign optimization strategy
- Target audience amplification strategy
- Social media packages and campaign coordination
Because we understand that one size doesn’t fit all, we regularly work in a variety of marketing automation platforms.
- HubSpot
- Pardot
- MailChimp
- Constant Contact
- Emma
- Campaign Monitor